Pratisandhi

One Medicine, All Problems: Cashing in on Silence

  1. “One medicine fixes all” is a sales pitch, not medicine.
  2. Shame and stigma are these clinics’ most powerful tools.
  3. Legitimate care asks questions before it sells you anything.

If there existed one medicine that could cure erectile dysfunction, premature ejaculation, semen loss and genital size concerns all at once, it would be the most significant medical breakthrough in human history. You would have heard about it and would not be on a roadside tent next to a bus stop.

And yet, these Gupt Rog clinics stay full. It is worth asking not just whether they work, but why the “one cure fixes everything” promise is the first thing that should make you suspicious.

Your Body is Not a Simple Problem

Sexual health, as defined by the WHO, is a state of physical, emotional, mental and social well-being in relation to sexuality, it is not merely the absence of disease, dysfunction or infirmity. That definition alone dismantles the logic of a universal cure. Erectile dysfunction, for instance, can point to cardiovascular disease, diabetes, depression or hormonal imbalance. Premature ejaculation often has a psychological root. These are not the same problem, and they do not have the same solution. A single powder cannot walk all those paths simultaneously. When someone tells you one medicine fixes everything, they are not describing medicine, they are describing a sales pitch.

Inside or Outside, both are out of reach of accountability. Source: Team NID Bhopal
Inside or Outside, both are out of reach of accountability. Source: Team NID Bhopal

The Anxiety Being Sold to You

One of the most common complaints at Gupt Rog clinics is dhaat, a deep, culturally rooted fear that losing semen through ejaculation or nocturnal emission which causes weakness, fatigue and physical decline. Patients who come in for this are in real distress.

But dhaat has no known organic cause. It is formally recognised as a culture-bound syndrome, something that exists and spreads through shared cultural belief rather than through biology. Research tells us it is best addressed through counselling and psychoeducation, not mystery powders. The suffering is genuine. The cure being sold is not.

More men have felt this, than spoken about it. Source: Gunika Beriwal
More men have felt this, than spoken about it. Source: Gunika Beriwal

What Actually Happens Inside These Clinics

Students from National Institute of Design, Bhopal conducted field research visiting Gupt Rog clinics and roadside treatment tents across the city while roleplaying as patients, observing and documenting everything and what they found was striking.

A proper Ayurvedic or Unani consultation, the very systems these clinics claim to practice follow specific systems. They require thorough medical history, lifestyle assessment, pulse examination and a personalised treatment plan built around the root cause of your problem. What the students encountered was palm reading, checking cracked knuckles, a fee demanded upfront and medicine pulled from the trunk of a parked scooter outside. One tent doctor’s entire diagnosis was reading a palm before prescribing a powder called palangtod. No history, no questions, no root cause.

The clinics were not much better. One doctor had an Unani medical degree but was selling “Ayurvedic” medicine. His billboard listed a college that did not exist and credentials that were either unverifiable or misrepresented. The clinic’s logo had a female symbol on it, despite the fact that they did not see female patients.

What Real Care Actually Feels Like

A legitimate doctor will take time before prescribing anything. They will ask about your history, habits, stress and relationships. They will tell you what they are giving you and why. They will be registered, named and reachable. They will not push a package on your first visit.

The shame around sexual health in India is real, and these clinics are built on top of it. Stigma is not a side effect of their business, it is their business. You deserve care that actually looks like care, not a sales counter with a stethoscope on the wall for decoration.

https://pmc.ncbi.nlm.nih.gov/articles/PMC9680840/

https://pubmed.ncbi.nlm.nih.gov/16409213/

https://ima-india.org/ima/archive-page-details.php?pid=291

https://nualslawjournal.com/2024/02/12/quackery-mock-of-indian-public-health-system/

https://pmc.ncbi.nlm.nih.gov/articles/PMC9278922/

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